Open web advertising was once challenging to attribute, with conversions frequently credited to the final click on search or social. Today, advanced measurement lets us capture every touchpoint in the customer journey. The data is clear: brand-building and programmatic placements across the open web not only deliver direct results but also elevate performance across all channels by strengthening awareness, trust, and intent.
Unlock the full potential of your Shopify store with data-driven, precision-targeted programmatic ads designed specifically for e-commerce growth. By leveraging intelligent algorithms and real-time audience insights, programmatic advertising places your products in front of the right shoppers exactly when they’re ready to buy – across all the channels they use most.
With automated ad placements, smart bidding, and continuous optimisation, programmatic ads eliminate wasted spend and amplify your Return on Ad Spend (ROAS). The result? Higher conversions, stronger revenue performance, and a scalable way to grow your Shopify business.
Programmatic ads use advanced AI to power seamless, data-driven campaigns across every major digital channel, ensuring your brand reaches the right audience at the perfect moment. With real-time optimisation, these ads intelligently deliver your message across mobile, social, video, and display while maintaining a unified brand experience. The result is maximised reach, stronger engagement, and improved performance across all digital touchpoints.
Programmatic omnichannel is an automated, data-driven approach that delivers highly targeted ads across all major digital platforms in a unified, seamless manner. Powered by AI, it optimises ad delivery in real time across channels like mobile, desktop, social media, and video, ensuring consistent messaging and a cohesive user experience that boosts engagement and performance.
Global digital ad spend in 2023.
Programmatic ad makes up out of Global digital ad spend in 2023
Ad spend on Google, Facebook, Tiktok, Instagram and other ad networks
A programmatic funnel is a data-driven advertising approach where our e-commerce-focused DSP delivers targeted ads across the open web using a variety of creative formats tailored to each brand. As users view or click these ads and visit your store, their actions – especially purchases – are tracked and fed back into the DSP’s optimisation engine to continually refine performance. On average, shoppers engage with five AppIQ ad units before completing a purchase (budget and market dependent; example based on Germany, July 2024).
Global digital ad spend in 2023.
Quick and easy entry for a brand into the world of TV
Great way to integrate 1st party data and gather match rates
Always going to be a banker channel but going to become a lot more expensive
Most major ad-supported websites sell their available space through servers connected to the programmatic ecosystem – real-time auction platforms where advertisers bid on placements. When our bid wins, your ad is instantly delivered in that specific slot on the website. As performance data reveals which creatives and placements deliver stronger ROAS, we increase bids on those high-performing opportunities to secure more impressions and maximise results.
Programmatic advertising drives higher ROAS by deploying large volumes of cost-efficient ad units across highly targeted websites, boosting brand awareness while generating consistent traffic to your store. With repeated exposure, shoppers become more familiar with your brand and products, strengthening trust and influencing their purchase decisions. As a result, search and social engagement for your brand increases, ultimately lifting ROAS across all marketing channels.
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